CELEBRATING SUCCESS: WILLIAM’S DEN WINS BIG AT THE NFAN 2025 AWARDS!

William’s Den Wins Farm Attraction of the Year at National Awards

East Yorkshire’s much-loved adventure play attraction, William’s Den, is celebrating a double victory at the National Farm Attractions Network (NFAN) 2025 awards. The popular indoor-outdoor venue was crowned winner of Best Food and Beverage and took home the coveted title of Jim Keetch Small Farm Attraction of the Year.

The NFAN Awards, renowned for recognising the very best in the UK’s farm and rural attractions sector, took place on Wednesday, 29th January, at the iconic Winter Gardens in Blackpool, hosted by Scottish comedian and Perthshire farmer Jim Smith.

Nestled near North Cave in the Yorkshire Wolds, William’s Den first opened its doors in 2017, becoming a standout family attraction in the region. Designed to inspire adventurous play, the venue features a unique indoor playscape, expansive outdoor den, ice cream parlour, and pizzeria, where visitors can enjoy homemade, locally-sourced food and drink. The venue reflects a deep commitment to sustainability, as the building was lovingly renovated on the site of the owner’s family farm.

A Year of Hard Work and Milestones

The past year has been nothing short of extraordinary. Here are just a few highlights that reflect the journey leading up to this national recognition:

• 🐣 Easter Success: We started the year with a bang, achieving a 100% increase in footfall over the Easter holidays, creating memorable experiences for thousands of families.

• 🎶 Family Festival Fun: Our summer family festival welcomed over 1,000 more visitors than the previous year, filling the Den with joy, laughter, and fun.

• 🎄 Sold-Out Christmas Event: For the first time ever, our Christmas event completely sold out, bringing festive cheer to families and showing the strength of our event planning and marketing.

What These Awards Mean to Us

Winning the Small Farm Attraction of the Year award is a testament to the unique experience we provide, blending adventure play with nature, creativity, and community. It highlights our commitment to creating a welcoming space where families can relax, have fun, and make lasting memories.

The Food and Beverage Award reflects the quality and care that goes into our on-site catering. We’re proud to serve delicious, locally sourced food that complements the experience of visiting William’s Den. Whether it’s a hearty meal after a day of play or a sweet treat to end the day, we’ve ensured that food is a key part of the overall experience.