Our Story

Dear Friends,

At William’s Den, we believe that the heart of a magical childhood lies in imagination, adventure, and the freedom to explore. Growing up in the countryside, we were lucky to be surrounded by vast open fields and natural beauty, which invited endless opportunities for adventure. No matter the weather—rain or shine—we spent countless hours outdoors, discovering new corners of the world and letting our imaginations soar. There were no screens or strict schedules—just the pure joy of being outside, free to play and roam.

Our childhood was filled with boundless activities. We ran across fields, leapt over streams, cycled down country lanes, and explored every inch of the great outdoors. We built dens, created fortresses, and transformed simple materials into tools for our endless adventures. Whether we imagined ourselves as pirates hunting for treasure, explorers uncovering new lands, or knights defending castles, the natural world was our playground, and our imaginations made every day an adventure.

These experiences shaped who we are today and inspired the creation of William’s Den. We wanted to create a place where today’s children can experience the same freedom and adventure that we did—a place where they can roam, play, and let their imaginations run wild. At William’s Den, we provide a backdrop for endless fun and creativity, encouraging kids to embrace the outdoors, rain or shine. Here, children can truly be themselves—building, exploring, and making memories that will last a lifetime.

The Idea

The idea for William’s Den came to us one day while hosting a birthday party for our son, William. As we watched him and his friends play, the air filled with the sounds of laughter and excitement, we realized how important it is for children to have open spaces where they can explore and create. That day, we had a simple but powerful thought: What if we could build a space for other children to experience this same joy? A place where kids could run wild, learn through play, and connect with nature.

The Place

In 2017, we brought that vision to life with the opening of William’s Den. It’s a unique attraction with both indoor and outdoor adventure play, designed to spark joy and imagination in young minds. From the natural materials to the wide-open spaces, we wanted to create an environment where children could learn through play, push themselves, and embrace the outdoors just as we did when we were young.

We worked closely with Europe’s top experts in "learning through play" to ensure that every aspect of William’s Den encourages creativity, curiosity, and fun. A day spent at William’s Den takes you back to a time when play was about imagination and freedom. It’s a place where children of all ages can learn through hands-on experiences with nature, while parents and carers are empowered to let them explore.

We are so proud of what we’ve built, and we can’t wait to welcome you and your family to William’s Den. Come play, explore, and create unforgettable memories together. We hope you love it as much as we do.

Warmest wishes,

Tor & Christian