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Where imagination runs wild

Ice Cream Parlour

Swing by William’s Den’s Ice Cream Parlour and get ready to indulge in something seriously special.

With 24 irresistible flavours to choose from, plus waffles, sundaes, milkshakes, floats, and even a real chocolate tap, there’s something to tempt every sweet tooth – little ones and grown-ups alike!

Homemade with Love

We’re passionate about ice cream – in fact, we’ve been making our own right here at William’s Den since we opened in 2017. Using fresh milk and cream from St Quintin’s Farm, the only creamery in East Yorkshire, every scoop is packed with quality and flavour.

From chocolate brownie to raspberry ripple, honeycomb to banoffee, our ever-growing menu has something for everyone – including delicious vegan options too.


(And in case you’re wondering – William’s favourite flavour is classic chocolate!)

View the menu

Waffle-Tastic!

Treat yourself to one of Chef’s secret-recipe waffles, cooked fresh right in front of your eyes and piled high with mouthwatering toppings. Will you go for strawberries and cream, Rocky Road, or maybe the indulgent Caramel Apple Crumble?

It’s the perfect sweet finish to a day of adventure at William’s Den.
So... what will you have on your waffle?

Boy and Dad eating a Super Sundae

Super Sundaes

Can’t pick just one? Go all in with one of our scrumptious sundaes or indulgent milkshakes – all made with our homemade ice cream and topped with a few extra surprises.

Our Birthday Cake sundae is already a firm favourite with visitors (and we totally get why!).
Go on, treat yourself – you’ve earned it.

Milkshakes and more

Our milkshakes are the real deal – thick, creamy, and blended to order using our homemade ice cream. Choose your favourite flavour (or mix a few!) and enjoy a shake that’s as indulgent as it is refreshing.

Perfect for cooling off after a big adventure or treating yourself just because… who says the kids get all the fun?

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